Does this sound familiar? => One of the very first steps most business owners take is to get a website designed. You figure your website will give your business legitimacy and new customers. After a few months though you suddenly realize that you haven’t gotten more than a handful of visits to your website (other than your mother).
There are lots of reasons why your website might not be getting visitors, but the most important thing (which is what I am going to talk about) is defining what your website is going to do for your business. Are your going to use it to teach your clients how to use your product, get in touch, sell to new customers, showcase, or just connect? With a strong understanding of what you want your website do you are ready to make some improvements.
There are a few things that with your new strategy can drastically improve your website’s traffic and success. Here are just three of them.
1. How is your website written?
Does your website talk too much about you and not enough about your product? Maybe the website doesn’t talk about you at all and is as boring as reading an owners manual. Thinking about how good your writing is important. Then once you understand if it is good or bad, fix it.
You will have lots of things you can improve no matter how good of a writer you are. Check for length, clarity, purpose, and relevancy.
2. Does your site qualify your ideal clients?
Sure you don’t want to scare away any potential clients, but being too generic is the fastest way to do this. You know what your products are about and who your main customers are so call out to them. Be specific. The more you reach out to the clients you know will be interested the more success you will have. You can’t be everything to everyone.
3. Is there a “call to action”?
Imagine your home for a minute. Now, hide the front door. I’m sure it would be very frustrating for your visitors not to know how to reach you. The same goes for your website.
Call your readers to do something like check out your services, products, or posts. Many great website marketers also encourage their readers to sign up for their newsletter. Have a purpose and call out to your visitors to fulfill this purpose.
[ex. "Check out Journey Digital Media's awesome Las Vegas Website Design services"]